RedAwning Adds a Struggling VaycayHero to Its Branded Vacation Rental Network - Skift
RedAwning is doing to branded vacation rentals in North America and Europe something similar to what OYO Rooms is carrying out with branded budget hotels in India — trying to provide a consistent booking experience for travelers. But Emeryville, California-based RedAwning also is a technology play. Just as hotels use channel manager software to distribute their rooms to online and corporate travel agencies, RedAwning acts as a technological middleman that lets property managers list their properties — up to 100,000, at last count — on Airbnb, HomeAway, Expedia, Booking.com, FlipKey, and other channels. RedAwning is still tiny. Last year it processed only 50,000 transactions. But the concept it has hit upon represents a possible path forward for several players in the still-developing vacation rental ecosystem. First, RedAwning has created a soft brand. What consumers associate with the RedAwning brand name is a consistent contract no matter where the property is located globa...